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View PlansOne of the most challenging elements of being a freelancer is getting clients who can provide you with frequent work, and pay you a respectable wage. The problem is with 53 million freelancers in the U.S alone, how does one stand tall among the competition? This tutorial will show you how to promote your service(s), find the right clients, and fill up your schedule.
Before we delve in, it is important to note that the freelancing industry has grown by approximately 18% each year since 2012. This presents a great opportunity for new freelancers, or people on the fence about taking a plunge.
I get messages from new freelancers asking me whether they need a website. The short answer- of course. A freelancer doesn't need a website in the same way a skydiver doesn't need a parachute. A website makes you appear more trustworthy and professional- great traits when trying to land high-paying clients. As a freelancer myself, I have seen a massive increase in work offers as compared to when I didn't have one. A ".com" domain name from namecheao costs approximately £7 per annum. Combine it with HostPresto's starter hosting package, and you have a clients pulling machine for less than £2.50 per month. Furthermore, you need to know the elements of a good freelancer's website; because an ugly and dysfunctional website is worse than no website at all.
Quite simply, the more potential clients you can get to your site, the higher your chances of getting hired. From this point onward we will look at promotion strategies.
It is vital to have a professional social media presence. To be more specific, you need to have social media accounts for friends and some for professional purposes. It allows you to reach out to potential clients, network, share links to your work and negotiate while keeping your personal life private. Network with other freelancers in your industry using social media. It might shock you how helpful they can be. The fact is other freelancers are also followed by clients; therefore, it is an effective way of making your name visible to the right people.
Content marketing is the act of sharing custom content with the aim of receiving benefit. In the realm of freelancing, a major benefit is to show potential clients your capabilities and increase the number of enquiries.
Content examples include, but isn't limited to; podcasts, infographics, videos, webinars, case studies, white papers, and reports. When deciding on the type of content to create, consideration must be paid to your services and your idea of the perfect client. For example, a freelance business writer who's main target market are ecommerce site owners could write an ebook titled "The ultimate guide to increasing online sales and dominating competition." In a similar vein, a freelance graphic designer who wants to attract small business owners could create an infographic titled "10 small business growth ideas that work." In both of these situations the freelancers could give out the ebook in exchange for an email address. This can easily be done by creating a Google form and setting it to display a link to download/view the content after form submission. Moreover, it is vital that each content piece displays a link to your website and the service you offer. This way as it gets shared around the web, it becomes an ambassador for your services. Furthermore, it gets people thinking "I wonder if he/she could do something like that for me."
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