Today, social media is a critical part of an effective digital marketing strategy. However, staying on top of your social strategy isn’t always as easy as it seems. When the founder of social media management tool Meet Edgar Laura Roedar was running her business, she discovered that there were absolutely no social tools out there that would automatically save your updates after you posted them. Additionally, there weren’t any tools for people who wanted to post more than one update at a time automatically.

Edgar is a social media tool designed to make social media marketing easier for everyone. Though the company has only been around for a couple of years, the tool has quickly earned a reputation for its exceptional performance in the digital marketing world. If you’re looking for a social media solution and you don’t know whether Edgar would be right for you, ask yourself:

• Do you want a social tool that’s easy to use, but effective?
• Do you want to be able to repeat evergreen content with ease?
• Do you want to avoid the never-ending cycle of writing social media updates?
• Do you want complete control over your social share times?

Here are just some of the best things about Edgar.

1. It’s Easy to Use

One of the main things that make Edgar so great, is its ease-of-use. It’s been designed specifically for simplicity, with a clean and simple user interface that makes for a practical and smooth experience regardless of your level of expertise. The simplicity that makes Edgar so appealing extends to its pricing choices too. While other social media marketing tools can be quite complex with their pricing, Edgar’s were designed to be simple. You get everything you need for a single price, with no added fees or hidden surprises.

2. Add Content to an Unlimited Library

Edgar allows today’s social media companies to build an unlimited library of content to share, complete with fantastic curated content and custom-made solutions for their personal and business accounts. Edgar can create updates using RSS feeds from some of your favourite websites, and if you’re worried about running out of things to share, then Edgar can help with that too.

Over time, the Edgar tool recycles your updates so that your evergreen content never goes to waste. This means that you’ll never end up stuck rescheduling content when you could be busy growing your business.

3. Streamline your Social Posting Strategy

Edgar handles the hard parts of social media, so you can sit back, relax, and watch your business grow. Edgar posts updates to LinkedIn, Facebook, Twitter, and other essential channels on a schedule that suits you, so you can grow a bigger audience without committing to excess work.

What’s more, because Edgar automatically shares your content again with time, it can be seen by more people and audiences without you having to do any extra work. Automatic and consistent social posting is crucial to making sure that you keep your business in the public eye, after all!

4. Quick and Simple Content Management

Edgar comes packed with everything you need to make the most out of your social sharing strategy. It works with Rebrandly and Bitly so you can shorten your clicks when you’re trying to create shareable content for your audience. What’s more, there’s native support for video content, so you can browse through a range of different media types when engaging with your audience.

When it comes to content management, Edgar comes with colour-coded categories that keep your content strategy clean and clear. You can either use the default categories that come as standard with Edgar or create your own.

5. Bulk Upload and Auto-Expiring Content

Edgar is all about bringing speed and simplicity to the social media marketing space. That means that it comes with all the tools you need to share content quickly and effectively on some of the most popular social media channels online. As well as the opportunity to create an unlimited content library, Edgar also comes with features that allow you to upload information and edit it in bulk, so you can manage your posts quickly and effectively.

What’s more, there’s an auto-expiring content feature, so you can get rid of any posts that might not be relevant after a certain amount of time. For instance, if you have seasonal promotions that will run out after a week or two, you can set them to expire at a certain time.
Quality social media marketing doesn’t have to be a nightmarish experience, not when Edgar is here to help.