30th December, 2018 | Blog |

Understanding Content Marketing – What is it and how can it help?

Whether you're new to digital marketing, or you've been building a reputation for your business for some time now, the chances are that you've heard the phrase "content is king." This saying relates to the concept of "content marketing," and how valuable it can be when it comes to building relationships with your target audience and driving sales.

So, what is content marketing, and what does it mean to your business?

What is Content Marketing?

Traditional marketing, or outbound marketing, was a kind of advertising that involved reaching out to your customers through sales calls and direct mail ads to get their attention. Content marketing takes a different approach, by allowing companies to reap the benefits of "inbound" marketing. With inbound marketing strategies like content, you attract people to your brand by providing them with useful content. When your customers read that content, they're convince to buy your products because they see the value of what you're selling, or because they start to trust your brand.

In simple terms, content marketing is a strategic approach to promotion that relies on distributing consistent and relevant content to your customers in many different forms. Content can come in the form of blog posts, podcasts, videos, and so much more.

Why is Content Marketing Valuable?

Essentially, content marketing means that instead of constantly pitching your products and services to your customers, you provide them with useful information and entertainment that helps them to build a relationship with your business. Once that relationship has been established, it's much easier to convince your customers to buy from you and keep buying from you in the future.

Most of the biggest companies in the world rely on content marketing to connect with their customers. According to advertising experts, content is the past, present, and future of the advertising world. It's more than just a way to gain visibility in the search engines through the use of keywords and phrases. Every piece of content you publish improves your chances of increased sales, loyal customers, and a better reputation for your business.

The Benefits of Content Marketing

The most commonly cited benefit of content marketing relates to it's potential in SEO. When you publish content like blogs and articles, you can infuse them with keywords that improve your chances of appearing at the top of the results pages on search engines like Google. However, there's more to content marketing than a boost in organic traffic. Other benefits include: