Whilst only a small ranking factor at the moment, Google has said it wants to make the web more secure and this will mean in the future it could be a much bigger ranking factor.
We all know the world of SEO is complex, so adding a little trick like this could mean ranking higher than your competitors.
So, What Is HTTPS?
Hypertext Transfer Protocol Secure (HTTPS) is an encrypted communication protocol that secures the connection between a website and a visitor’s web browser. By default most sites use HTTP which is a unencrypted connection to the website.
If you look at the address bar for FreshSites, you will see we have https:// in it and the green padlock. If you click the padlock you will see our SSL Certificate information. This means our site is secure, and gives us a great little SEO boost.
So What Is SSL Certificate?
A SSL Certificate is a certificate that verifies the connection from the server to your browser is secure, and encrypted. Every website running HTTPS must use one.
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