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Google have recently announced that using HTTPS effects your position in its search results. This means simply adding a SSL Certificate to your hosting and using HTTPS means better results.

Whilst only a small ranking factor at the moment, Google has said it wants to make the web more secure and this will mean in the future it could be a much bigger ranking factor.

We all know the world of SEO is complex, so adding a little trick like this could mean ranking higher than your competitors.

So, What Is HTTPS?

Hypertext Transfer Protocol Secure (HTTPS) is an encrypted communication protocol that secures the connection between a website and a visitor’s web browser. By default most sites use HTTP which is a unencrypted connection to the website.

If you look at the address bar for FreshSites, you will see we have https:// in it and the green padlock. If you click the padlock you will see our SSL Certificate information. This means our site is secure, and gives us a great little SEO boost.

So What Is SSL Certificate?

A SSL Certificate is a certificate that verifies the connection from the server to your browser is secure, and encrypted. Every website running HTTPS must use one.

Need Hosting? Try ours, it's fast, reliable and feature loaded with support you can depend on.

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