Whether you’re new to digital marketing, or you’ve been building a reputation for your business for some time now, the chances are that you’ve heard the phrase “content is king.” This saying relates to the concept of “content marketing,” and how valuable it can be when it comes to building relationships with your target audience […]

Anyone who owns an online store wants to increase their sales and get as many repeat customers as possible. However, few people know which steps they need to take to generate significant profits. If you’re one of the many digital companies struggling to get the most out of your online store, then it might be […]

While there are many different things that can make or break the success of your online store, there are few factors more important than speed for keeping your visitors and the search engines happy. One study found that a single second in delay in page loading times could be enough to cut your conversion rate […]

If you’re thinking of becoming a hosting reseller, then you’ve got a few crucial decisions ahead of you. Most people begin a career in hosting reselling to make some extra money on the side, or simply provide their existing clients with additional services. Done correctly, this strategy can give you a great source of income. […]

As a student, money is one of the most stressful things you’ll have to deal with. Being a student isn’t easy, there’s a lot to pay for, and the chances are that you won’t have time to fit a full-time job in around your hectic schedule of studying. Fortunately, you don’t have to resign yourself […]

Social media has emerged as one of the most critical factors in any digital marketing plan. With the right social media strategy, companies can discover how to connect with their customers on a deeper level, improve their brand reputation, and more. There are even a number of different social media channels out there, so companies […]

If you’ve always wanted to run your own business, then eCommerce presents a fantastic opportunity. After all, you can discover all the positives of selling and sourcing your own products, without having to worry about things like paying for a brick-and-mortar location. If you decide to use specific eCommerce methods like dropshipping, you could even […]

Back towards the beginning of 2017, Google started to show warnings for sites that weren’t encrypted online. These websites were labelled by Google as “not secure,” which meant that companies had to act fast, or risk people refusing to come to their site to make purchases. In January 2018, this strategy for labelling unsecured sites […]

There’s a big difference between writing the occasional blog post and getting paid to write. These days, becoming a blogger is one of the easiest ways to earn a living as a freelancer. However, you can’t just write anything and expect to make your fortune. If you want to take your skills to the next […]

When it comes to building a successful online presence, one of the most important things you can do is invest in the right domain name. Your domain name is crucial, because it’s how people will remember your company, and it’s also how you’ll begin to rise to the top of the search engine result pages. […]

Looking for a way to upgrade your business website, and fast? The easiest option could be to download a handful of WordPress plugins. WordPress plugins add further functionality to your WordPress site by allowing you to access new features like instant messaging, eCommerce checkouts and more. However, it’s important to remember that too many plugins […]

Blogging is an incredible way to boost your business presence online. However, you can’t just write five hundred words, hit publish and expect to get a boost in traffic anymore. These days, as blogs and websites continue to flood the internet, you need to make sure that you have a solid strategy in place if […]

The digital world has made it much easier for entrepreneurs from virtually any industry to start building their own businesses online. However, one of the biggest mistakes that these business leaders make is assuming that creating a website is free, just because they don’t have to pay to use a CMS system like WordPress. There’s […]

Running a business can be expensive. After all, sometimes you do have to spend money if you want to make money. However, if you’re launching a company with a limited budget, it might help to know that you don’t necessarily need to spend a fortune on advertising just to stand out. Although you may have […]

Want to generate more traffic for your blog? There are plenty of ways that you can drive people to your website and convince them to read the content that you have to share. However, one of the easiest options is to create an active community on social media. Instagram, Twitter, and Facebook are all excellent […]

These days, Google is so synonymous with online search, that many people assume it’s the only reliable search engine available for them to use. People sometimes use the word “Google” to replace the word “search” when they’re talking about doing online research. While it’s safe to say that Google is one of the most comprehensive […]

If you’re wondering how you should start your new promotional strategy in the year ahead, email marketing might not be on the top of your list. After all, there’s so much focus on things like social media and influencer marketing these days, that many companies are beginning to forget all about the importance of email, […]

If you’re selling products online through your eCommerce store, then you’re going to need a lot more than just a great website – you’re also going to need a safe way to accept and process payments online. The good news? There are plenty of plugins out there that will help you to take payments on […]

These days, customers don’t want to have to call a company or wait to hear back from them over email when they have a problem with a product or service. In an age where customer experience is the most important differentiator for any company, live chat software is one of the easiest ways that you […]

It’s hard to deny the fact that Magento has quickly become one of the most powerful, and popular eCommerce platforms today. There are plenty of reasons why store owners love Magento, from its SEO support to its mobile-friendliness. Of course, like any other CMS platform, there are ways that you can enhance the performance of […]