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July 27, 2018

Make Email Marketing Easier with iContact

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iContact is an award-winning company from the Cision family, designed to help organisations get bigger and better results out of their email marketing strategies. With iContact, you can tap into the benefits of audience segmentation, automation and more to discover the true potential of your external communication methods.

iContact users can try the service for free for thirty days to find out whether it works for them, and even combine their email campaigns with social media so that they have a full overview of their customer relationship management and lead nurturing strategies. Here are just some of the things we love about iContact.

1. Simple and Easy to Set Up

iContact provides a simple and solid foundation for your email marketing strategy complete with easy-to-use signup forms and custom fields. Even if you’ve explored other email marketing platforms in the past, you’re sure to get a brand-new experience with iContact, because you can launch your campaign with no previous know-how and start seeing results in no time.

If you have any problems, the iContact technical team is always available to help through email, chat, or telephone.

2. Segment your Lists with Automation

Looking for a way to upgrade your email marketing impact? Try segmentation to give your customers a more personalised experience. There’s no need for one-size-fits-all email blasts with segmentation from iContact; you can figure out how to do everything from setting up your unique campaigns, to understanding your results with industry-leading support from iContact.

With sign-up forms, you can even learn more about your customers and contacts, so that your segmentation strategy becomes more effective. You can segment from known customer metrics like last purchase date or buying history.

3. Drag and Drop Editor

Want to send stunning emails that match your brand perfectly? It’s easy with iContact. You can create stunning newsletters and messages with pre-set templates, or customise everything from the pictures and text, to the buttons and padding. The drag-and-drop editing strategy makes creating your own email campaigns much easier.

What’s more, automatic responsive templating means that you can deliver emails that work perfectly on every device. If you want extra control, you can use the HTML builder to code your own unique emails.

4. Extensive Testing Opportunities

There’s more to great email marketing than relying on your instincts. That’s why iContact makes it easier to test the performance of your campaigns. You can use the in-built A/B tester to figure out which of your campaigns are having the right impact, by testing elements like incentives, layouts, colour schemes and subject lines.

iContact also has reporting features built in, so you can keep track of everything you’re doing to connect with your audience. Thanks to real-time feedback, you can ensure that all of your marketing decisions are made based on the latest information. If you struggle to understand your metric, the iContact team is always there to help.

5. Easy Automation

Sometimes, the best way to make the most of your email marketing strategy is to automate the repetitive tasks that could be taking up your time and stopping you from focusing your attention elsewhere. Whether it’s a welcome series to bring your leads onboard or a remarketing strategy, iContact can help.

With automation features, you can have complete control over your campaign sending times and build entire campaigns within a matter of minutes. What’s more, iContact is always adding extra features to make their services even more compelling.

6. Salesforce

If you’re looking for a way to upgrade your sales strategies with the help of your email marketing campaigns, then iContact could be the perfect solution for you. With Salesforce integration, you can learn everything you need to know about staying connected and keeping your leads engaged throughout the buyer journey.

With Salesforce integration for iContact, you can create and deliver your emails from your Salesforce dashboard and track the performance of those emails with a range of fantastic analytics tools too. You can reach more contacts, overcome your sending limits and accomplish more with Salesforce and iContact.

7. Subscriber Management

Finally, make sure that you stay on top of your contact with the subscriber management system from iContact. With this unique tool, you can embed and design custom sign-up forms for your website and use subscriber engagement score analytics to find the customers that are most important to your company.

A dedicated team can help to provide you with the support you need to create and enhance your campaigns if you need extra help building your subscriber list.

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