14th May, 2018 | Blog |

Looking for Powerful Social Media Management Software? Try SproutSocial

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Ever since it was founded in 2010, Sprout Social has focused on bringing customers and brands together through powerful services for communication. As today's businesses search for new ways to improve their connections with clients, Sprout Social can offer a fantastic way to boost your social media content strategy.

As a collaborative social media tool packed with handy features, Sprout ensures that you have the support you need while staying out of the way when you need space to communicate freely. The software saves time on managing social elements, without compromising on customer experience. They can serve:

Let's look at some of the things we like most about Sprout Social.

1. Sprout Social Analytics

Social media works best when you know what's going on behind the scenes. SproutSocial drives strategic decision making throughout the business environment with insightful information. There are unique analytics opportunities available for each social channel you use, including reporting suits with custom, premium, and standard reports. There's even a reporting API so you can integrate important metrics into your own social dashboard. Analytics opportunities include:

SproutSocial helps companies to understand which campaigns are having the best impact on their target audience so that they can improve ROI. The more you know about your campaigns, the more you can optimise advertising spend.

2. Social Media Publishing Tools

Sometimes, the hardest part of any social media strategy is keeping on top of your posts. When you have a business to run and multiple profiles to work with, it's important to have a plan for consistency. SproutSocial gives users the opportunity to plan, organise, and publish social content easily with a cross-platform scheduling solution. Their "ViralPost" service even helps companies to choose the right times to post content for optimal engagement.

Users can apply organic targeting solutions to their content across various channels, and there are publishing tools available for iOS, web, Android, and more. Services offered by the publishing section of SproutSocial include:

3. Smart Inbox Social Media Engagement

Since engagement is a critical part of the social media conversation, SproutSocial has even implemented tools to help brands connect with their audience. The Smart Inbox makes it easier to join and find conversations, manage workflow, and more. It brings every message from various profiles across your social campaign into the same stream, so that your conversations are easier to manage. You can even:

SproutSocial's Premium-Level Tools

Apart from the three focus areas outlined above, and the myriad of tools that come inside of each, SproutSocial also gives users a chance to tap into additional premium tools for reporting and analytics. For instance, with the "Custom Reports" service, Sprout customers can build specific reports that are ideal for their business, using analytics and data in ready-to-present templates.

With Custom URL Tracking, you can define the perimeters of your campaign, and focus your data reporting on the right metrics, so you know more about how your social media efforts are working. There's even the opportunity to white label reports with your logo - which is perfect for agencies who are offering multiple account management.

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