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How to Use Instagram to Market Your Blog

If you've been looking for new ways to get attention for your blog, then you might have considered promotion through social media. Sharing your blog posts on platforms like Facebook and Twitter is a great way to start earning attention for your site. However, many bloggers forget about one of the most popular social channels today: Instagram.

Instagram now has a billion users, and many studies suggest that these individuals are more likely to engage with Instagram content than the posts on any other platform. If you're ready to give your blog the boost, it needs, here are some top tips on using Instagram to market your blog.

1. Create the Perfect Profile

The most important thing you can do when you're building a new marketing platform for your blog is make sure that you get the foundations right. You'll need a profile and a username that is the same as your website's title. This will make it easier for your potential followers to find you. Once you've got the name right, make sure you:

  • Add an attractive profile picture: A brand logo or a picture of your face is a good way to get started.
  • Write an Instagram Bio: You don't have much space here, but you can explain what your blog is about and who you are.
  • Include a call-to-action: Remember to add a call to action in your bio with a link to your blog or website. This will help to direct people back to your content.

2. Post Relevant, High-Quality Content

As a blogger, you'll know just how important relevant, high-quality content can be. Make sure that you're sharing pictures that match the kind of content you publish on your blog, otherwise you'll end up confusing your customers. For instance, if your blog is all about technology, then it doesn't make much sense to post pictures of food and nature.

A great way to start improving engagement for your blogs with your content is to screen capture pictures of your blog posts or take an image from within your blog and add it to Instagram with some relevant hashtags and an intriguing caption.

3. Choose a Theme

Instagram is all about achieving the right aesthetic. To capture your audience's imagination and make sure that you make the right impression, think about using a theme on your posts. Your theme can either be connected items that are relevant to your website, or a specific series of colours and filters that you use on every post.

If you're just getting started, it's okay to experiment a little bit with the kind of things you publish but be prepared to go back and get rid of anything that doesn't fit with your chosen theme when you decide what kind of image you want to create.

4. Engage with your Community

Although your main focus may be to drive more attention to your blog with your Instagram account, try not to forget about the "social" part of social media. In other words, if you want to get the right interaction from your customers and followers, then you need to be willing to engage with them first. Follow some of your favourite influencers related to your website on Instagram and leave engaging and insightful comments on their posts.

Remember to like your follower's content to and interact with anyone who comments on your posts as much as you can. This is a great way to get people talking about your brand and your blog. The more you interact with your community, the more likely they are to help you out with user-generated content in the future.

5. Don't Forget about Hashtags

Hashtags may have started out on Twitter, but they have some serious power on Instagram today. Hashtags help to make your blogs more visible by making sure that you appear in the spaces where people might be searching for you. Ideally, you'll need to use a combination of popular hashtags like #Instagood and #TBT, alongside some branded hashtags that help to set your content apart.

Avoid using too many generic hashtags, as this can make your content seem cluttered, and convince followers that you don't know what you're doing.

6. Be Consistent

Finally, make sure that you post on Instagram consistently so that you can continue to generate attention for your new profile and your blog. There's no point in only sharing a picture once or twice every other week. Let your followers know that they can rely on you to keep them entertained with plenty of great content.

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