A lot of people focus on getting as much traffic to their website as quickly as possible.
Large amounts of traffic are essential when it comes to digital success, but traffic isn't the only thing you should be thinking about. If the people you attract to your site don't convert with sales and email subscriptions, then you're just wasting your advertising budget.
The good news is that there are a few simple things that any business leader can do to improve their chances of bigger and better sales. Here are our top tips for quick and effective conversion optimisation.
1. Improve Your Headlines
Headlines are generally the first thing a visitor sees when they come to your website. With a headline, you can highlight the value of your offering, and provide an incredible sales pitch within a few simple words. Often, the key to success with headlines is knowing how to pique your reader's curiosity and encourage them to move into the sales funnel. Consider:
• Question headlines that engage your reader
• Problem-solving headlines that show your value
• Instructional how-to headlines
• Data-driven headlines with statistics
2. Use CTAs Strategically
For a customer to convert when they visit your website, application or landing page, they need to follow or click on a "call to action." This means that you need to learn how to use your CTA content as effectively as possible. By using your CTA in the right places, and focusing on actionable, rather than passive language, you can motivate your customers to buy.
According to research from Google, the best place to put your call to action is above the fold. It's also a good idea to make sure your CTA stands out with contrasting fonts and colours.
3. Enhance Your Loading Times
Today's customers aren't just looking for the best products and services; they also want the best experiences online. Your page loading speed will play an essential role in how well your WordPress site converts. Make sure that you're not making people wait any longer than they should be. According to giants like Amazon, even a single second in delay for page loading times can lead to $1.6 billion in lost revenue.
4. Keep Navigation Simple
When you're designing your website, it's important to make sure that the content you produce is as easy to follow and navigate as possible. Ultimately, the easier your navigation is to manage, the more likely it is that visitors will browse your website, get the information that they need, and eventually convert into paying customers. Get rid of anything on your pages that simply takes up space - including unnecessary animations and imagery.
5. Make Customers Feel Safe
Your clients online need to feel like they can trust you before they're willing to hand over your hard-earned cash. One of the best ways to show your customers that you can be trusted is to provide them with a secure checkout process. There are plenty of trust symbols that you can add to your website, including SSL certificates and VeriSign banners that show your audience you've done everything possible to keep their information as secure as possible.
6. Use Urgency
More often than not, the longer people take to think about the decisions that they make, the greater their chances are of changing their mind or deciding that they shouldn't make a purchase. When your goal is to improve conversion rates, it's a good idea to take advantage of the "urgency" feeling that customers get when they see that they only have a limited time to make a purchase. Put a count-down clock on a sale to let your customers know that they'll benefit from making faster choices. Alternatively, you could show your customers that you're running out of stock by letting them know how much of an item you have left.
7. Be Ready for Mobile
At this point, optimising your website for mobile devices isn't just something that you should be doing, it's something that you need to do if you want any chance of competing online. The majority of online shoppers now research and buy items from the comfort of their smartphone or tablet. What's more, if you're not ready to support a mobile purchase, then you could risk getting in Google's bad books, which means that you struggle when it comes to things like domain authority and SEO rankings. Make sure that your customers can find you and buy your products regardless of which device they might be using.
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