• Get In Touch
November 28, 2018

Building a Website: What Are the Costs Involved?

Need Hosting? Try ours, it's fast, reliable and feature loaded with support you can depend on.
View Plans

The digital world has made it much easier for entrepreneurs from virtually any industry to start building their own businesses online. However, one of the biggest mistakes that these business leaders make is assuming that creating a website is free, just because they don’t have to pay to use a CMS system like WordPress.

There’s a big difference between getting an account on WordPress and launching a successful website that you’re proud to have representing your brand. If you want to develop a lucrative site that appeals to your target audience and improves your chances of conversions, then you need to be prepared for all the costs – including the hidden ones.

Here are just some of the costs associated with building a website.

1. Paying for a Web Designer

First, you need someone who can design an attractive site for you and your company. Web designers can cost anything from a couple of hundred pounds to thousands of pounds depending on what you need to accomplish with your site.

While it’s easy to assume that you can simply build your own site with a theme on WordPress and a few coding skills, the truth is that if you want a stunning site, you’re probably going to need to work with a professional. Even if you do decide to build your online presence yourself, you should still pay for a premium theme, so you can make sure that you stand out from the crowd.

2. Buying a Domain Name

Now that you have someone to design your website, you need a domain name. Your domain name is how people find your site, and it looks something like this: “yourcompany.com.” It’s important to choose a name that is:

  • Easy to remember and spell
  • Not too long
  • Relevant to the type of business you’re running

When you choose your domain name, you’ll have to buy it. We recommend choosing a name with a .com suffix, but you can also consider purchasing other versions of your name too to protect them from competitors. Most domain names should be very inexpensive.

3. Hosting

Your website isn’t just a magic entity that exists online; it’s a packet of data and files that needs to be held securely somewhere. This means that you’ll need a hosting provider to keep your business site up and running once you’re ready to launch it online.

There are many different types of hosting you can choose from. Most people on a basic website will be fine with a “shared hosting” package. Shared hosting is the cheapest option, because you share your disk space with various other companies. If your website is particularly complex or sees a lot of traffic, then you may need to upgrade to virtual hosting or private hosting instead.

4. Content Costs

Once your website is designed, and you have a domain name, you’ll need to invest in content. This includes the content that’s going to appear throughout your site on things like the “About Us” and product pages and the content you post every week on your blog to improve your search engine rankings. Content is crucial to gaining attention online and convincing your customers to buy from you. While some companies create their content themselves, others prefer to pay for a professional to help them.

There are content producers and copywriters all over the web who are willing to offer a range of services to support your content strategy. The price you pay will depend on the type and quality of content that you want.

5. Marketing your Website

Few people will waste time and money on building a website unless they want that site to be seen by others. Unfortunately, with millions of sites online today, the only way to get the right people to your content is to invest in a marketing strategy. There are a host of different marketing campaigns that you can try, depending on the type of audience you want to reach. Some people use pay-per-click advertising to give them an initial boost in the search rankings, then switch to a long-term SEO strategy.

You can also investigate methods that help you to build relationships with your target audience and create repeat customers, such as social media marketing and email marketing. The best thing you can do is track the performance of each of your marketing methods and find out which one gives you the best ROI (Return on investment).

Need Hosting? Try ours, it's fast, reliable and feature loaded with support you can depend on.
View Plans

Share this Article!

Related Posts

5 Website Hosting Solution Trends for 2022 and Beyond

Looking for the right web hosting solution for your website can be an intimidating task. Options nowadays are more diversified than ever, and each year brings new developments in the web hosting market. If you have no clue of what to look out for, you can find yourself overwhelmed with the choices. Hence, you must […]

July 4, 2022
Read More

64 Content Marketing Statistics Demonstrating the Power of Content

Content marketing continues to be one of the most valuable tools for today’s online businesses. With content, you can improve your chances of reaching your target audience, boost your search engine standing, and even unlock new opportunities for sales. The more content you produce, the more you can strengthen your domain authority, demonstrate your thought […]

June 4, 2022
Read More

53 User Experience Stats for 2022

User Experience (UX) is one of the most crucial factors to consider in web design. As the number of websites and applications in the world today continues to accelerate, businesses are under more pressure than ever to impress customers straight away. If a user visits your website and finds slow-loading pages, clunky navigation, or errors, […]

June 4, 2022
Read More

How to increase the memory limit in WordPress

Do you need to increase the memory limit in WordPress? Getting an error about memory Exhausted? The memory limit is one of the most common WordPress errors as the default limit of memory in WordPress is only set to 64mb! But there’s good news! The Memory Exhausted error is one of the easiest to fix […]

July 29, 2019
Read More

All in One WordPress Migration Vulnerability

A vulnerability has been discovered in the “All In One WordPress Migration” WordPress plugin. All versions earlier than, and including 6.97 contain a vulnerability which allows Cross-Site Scripting (XSS). With over 2 million active installations, this vulnerability has the potential to be high impact, however, this is lessened by the nature of the vulnerability, which […]

July 18, 2019
Read More