For most, the decision to become a hosting reseller is a simple one. You either see it as a way to make money or you want to offer your existing clients an additional service – to also make money. There isn’t much more to it than that and whilst it is extremely easy to get started in reselling hosting there are some things you’re going to need to consider before you dive right in.
In this article we’re going to run through some of the things you’ll need to consider regarding your reseller hosting service itself and also what you’ll need to do in order to target new customers for your new web hosting business. I hope you find the information below both informative and useful and should you wish to get started in offering hosting services for you self then you need look no further than the reseller hosting plans we have on offer right here at HostPresto. You won’t find a better price and service in the UK – we guarantee it.
The hosting market in itself is somewhat saturated. A quick search of Google will tell you that with thousands of businesses from bedroom operations right through to billion £ companies all vying for web hosting clients. So how can you get a foot in? Well, outside of service and reputation the primary consideration tends to be price. If you’re priced even £1 more expensive than a competitor you’re going to have trouble competing. Especially if you’re a small reseller host. So first and foremost, you need to price your service competitively to at least be in with a chance of landing a web hosting client.
Use Existing Client Base
If you’re a web designer (or developer) you have probably got access to a number of people who are interested in web hosting services. Be it current clients or past clients, providing their time with you is or ended with a good experience they may be interested in using your web hosting service for current or future projects or even migrating their entire website portfolio onto your new service. The reality is that even being priced competitively you’re only going to need a small amount of clients on your books to cover all of your outgoings in terms of server rental and such. And existing clients are a great way to cover this.
Avoid PPC / Write Content
If you’re first starting out in running a hosting business you might think paid ads via pay per click advertising and such is the way to go. This might seem obvious but unfortunately as mentioned above, you’re going to be competing with the same ads for the same visitor against companies with a budget 1000x what yours is. It’s just not going to work. So you’re going to need to find angles. In my opinion, you need to build out a site and you need to fill it with content that both those looking for web hosting and those looking for related ideas, services and ultimately content will be looking for. This, in the scheme of things will be much cheaper than paid ads and has the potential to land you traffic/visitors/customers outside of expensive paid advertising.
Partner With Reputable Companies
If you are considering becoming a web hosting reseller you’re going to want to partner with a reputable company from which to lease your server space from. You may well find cheaper reseller hosting offerings if you search the web but you may just end up becoming a reseller of a reseller. This is what you want to avoid. If you are going to partner with a hosting firm as a reseller than it has to be someone who actually owns and maintains their own servers. If this isn’t the case and something goes wrong with the service you could be looking at a lot of downtime.
Most new hosting resellers tend to just lease server space with the cheapest provider they can find with little thought about the potential issues and repercussions in doing so. In my opinion, you should always host locally. If you’re targeting UK based hosting customers then you really don’t want to be trying to sell them reseller hosting webspace on a US based server.
Ready to Get Started?
If you think you have what it takes to become a hosting reseller then whats stopping you? Head on over to our reseller hosting page and take a look at the plans and pricing we offer. We have put together a wise array of packages that suit both those of you looking to resell hosting to your existing web design client base right through to those who want to have a stab at actually running a web hosting business themselves.
All of the packages are competitively priced and come with all the features you’ll need in order to resell our hosting services successfully. If you need any help with any of the above please don’t hesitate to get in touch.