If you're thinking of becoming a hosting reseller, then you've got a few crucial decisions ahead of you. Most people begin a career in hosting reselling to make some extra money on the side, or simply provide their existing clients with additional services. Done correctly, this strategy can give you a great source of income. However, there's one thing you'll need to ensure your success - and that's a constant stream of clients.
As a hosting reseller, the more clients you get, the better off you'll be. Since there are already plenty of hosting resellers out there, you'll need to do something special to convince your customers that they should choose your service. Here are our top 5 tips for gaining clients fast.
1. Choose a Competitive Price
A quick search on Google is enough to prove that the hosting market is full of competition. There are thousands of businesses out there offering solutions to the clients that you want, all the way from small one-man companies, to large operations. If you're going to get your foot in the door, then the first thing you need to do is choose the right price.
Importantly, this doesn't mean pricing yourself too far below the other people in your area. If you choose a price that's too low, then your customers will often question the quality of your hosting packages. Instead, you want to pick a price that's both competitive, but reasonable for the service you're offering.
2. Make Sure You're Offering the Right Plans for your Clients
If you're going to be successful in the world of reseller hosting, then you need to make sure that you're meeting the needs of your target audience. Spend some time getting to know the consumers that you're most likely to sell to and find out what they want out of a hosting provider. You should consider making user personas or "avatars" if you don't already have them, as these will help to guide your sales and marketing strategies.
When you know who your target audience is, you can begin to build a package that meets all of their needs. Some of the things you might want to consider include the amount of bandwidth your clients need, the size of the disk space they want, and their security needs. You might even decide to offer several different packages.
3. Write Content
If you're first getting started in the hosting and reselling business, then you might think that the best way to get started is with a pay-per-click campaign. However, you're going to be competing with people who have much bigger advertising budgets than you. The best way to keep costs low and accomplish incredible things at the same time for your business is to create plenty of content that you can post on your website.
Content marketing helps to drive people to your site by showing them that you're an expert in your field. Make sure that the content you cover on your site is relevant to your target audience and choose keywords that you can rank for in the search engines.
4. Provide Excellent Customer Service
Providing the right hosting is the easy part when it comes to being a hosting reseller. The provider you're working with will be taking care of most of the technical stuff on their end, which means that all you need to do is put your plans together and set up accounts for your customers. Most of the other stuff will be automated. However, your customer will also have issues from time to time that you need to address, and that's where your customer service strategy comes in.
Your clients and anyone who might want to work with you in the future will expect quick responses from your customer service team. This means that if you can't handle service in-house yourself, you might need to hire someone else to do it for you.
5. Partner with Reputable Companies
Finally, the best way to make sure that you draw clients to your company fast as a reseller is to partner with the right hosting provider. Choosing the right company to lease your server space from will make it easier for you to offer your customers the high-quality connections that they need.
Remember, you can also form other partnerships to support your business too, like partnering with web designers who help to drive extra business to your company, or working with influencers to help you market your brand.