The era of static websites is back. Finally, businesses have begun to realise that they don't necessarily need to have characters moving all over their pages to make their sites interesting. Although a little motion here and there can be a great way to engage users at times, there's also a lot to be said for a simple static website that gets straight to the point.
When it comes to developing a fast and secure website for your users, static design is one of the best solutions available. Here are just eight of the reasons we think that everyone should consider using a static website.
1. They Offer Better Security
Remembering to update all the bells and whistles on your dynamic website can be a nightmare. On the other hand, when you create a static site, you don't have to worry about keeping on top of your plugins and CMS software. Static sites are easy to keep updated, so there's less risk that someone will make their way into your site through a gap in the coding. If you want security and peace of mind, then static sites are right for you. A restricted build process ensures that standard hacking attacks like security exploits and scripting problems simply won't work.
2. They Provide Reliability
There's a good chance that you've come across the occasional error with your dynamic website which states that your connections can't be established. Usually, this happens because of errors with the database. Serving standard HTML files means that it's easier to host your content on a CDN. This means that when something goes wrong with your server, your information simply moves to another location to keep your site working reliably.
3. They're Faster
Since the more you add your website, the more it has to do to serve your customers, it makes sense that a simpler static website would be able to load a lot faster than a dynamic site. A static site can be up to ten times faster than a modern dynamic site built with a CMS. Static websites can be served from the node closest to a user's browser, which is important in a world where about 47% of people expect websites to load within 2 seconds.
4. Improved Hosting and Price
Static websites have very basic HTML files, which require a lot less space, making it cheaper to host these sites. If you're looking for something that's less expensive than a dynamic website, creating a static website could be the way forward. Organisations with static sites can save on the costs of hosting their digital presence so that they can focus their money elsewhere.
When your website is finally up and running, you need a system in place that allows you to scale your needs up and down depending on the growth of your business. Handling huge amounts of traffic on a dynamic website can be an overwhelming process as it requires complex code management. Basic static websites can easily be scaled up and down by simply increasing your bandwidth.
6. Reduced Footprint
When you've got a bundle of different features to keep track of on your website, it can make managing your digital presence much harder. The chances are that you only have so much time and energy you can afford to devote to running your website. As such, sticking to a static website means that you can keep your time fiddling with your site to a minimum. This could mean that you have extra time to focus on building your business.
7. Better Version Control
It's easier than you might think to design a website on your production machine and upload it to a host. This works regardless of whether you're using a command line tool or drag and drop interfaces. However, most developers will end up using a version control system similar to Git. Most developers know how much time and effort goes into handling dynamic websites, but with static sites it much easier to roll versions back and repair any problems.
8. Endless Opportunities
Choosing to run a static website instead of a dynamic website doesn't mean that you have to give up on giving your customers an exceptional experience. Static site development tools like Magneto allow you to build engaging websites with eCommerce solutions, secure shopping carts and more. This means that no matter whether you're building a standard website and blog, or an online store, you can do it all with static design.
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