“Reddit” is currently one of the most powerful social websites on the internet today. Not only is it a place for people to come together and talk about the topics that interest them with memes and forum comments, but it’s also a fantastic place for companies to generate interest for their brand.

Of course, if you really want to make an impact on your Reddit audience, then you need to show them that you’re credible first. That means making sure that you have enough authority to make your messages count.
On Reddit, authority comes in the form of upvotes, that convert into “karma” for a user. The more karma you have, the more weight your messages hold when it comes to connecting with your target audience. So, how can you gain more upvotes on Reddit to enhance your karmic balance?

1. Be Active on New Posts

If you want upvotes on your Reddit posts, then you’ll need to make sure you’re as social as possible. Perhaps one of the simplest ways to do this is to leave thought-provoking images and messages on existing posts from other users. While this method might not get you all the karma you need to become an internet sensation at once, it will help you to enhance and improve your karma score with time.

2. Focus on Quality

Getting upvotes on Reddit is all about helping users to care about whatever you have to say. With that in mind, you should avoid making poor-quality or negative posts wherever possible. Ensure you stay away from any posts that fall outside of the commonly accepted rules of posting for Reddit by checking up on the terms of use.

Remember, though it’s alright to criticise on Reddit, your criticism should be civil and constructive where possible. The only exception to this rule is with comedic posting.

3. Inspire Discussions

The more you can convince people on Reddit to view your content, the more likely it is that you’ll end up with extra upvotes. With that in mind, you should be looking for ways to post plenty of well-thought-out and researched content. Make sure you comment on trending topics where possible and write things that are intended to inspire conversations. This will help you to present yourself as a valuable resource within the community.

4. Engage the People Who Comment on Your Posts

When you get a conversation started, you should also be thinking about how you can contribute to that conversation to improve your chances of upvotes. Be responsive, while also ensuring you’re respectful of other people’s opinions.
Remember, while it’s okay to disagree with other people in your posts, your counter-argument should be offered in a polite and professional manner. Being cruel or aggressive is likely to inspire downvotes.

5. Use Karma Bombs to your Advantage

On Reddit, a “Karma bomb” happens when you respond to a possible top comment quickly after that comment is posted. If the comment receives a lot of upvotes, your response might receive upvotes too because of its proximity. For this strategy to work, you’ll need to make sure that you can gauge the likelihood of a comment getting a lot of positive reactions. This process can take time and practice.

Keep in mind that if the comment you choose gets a lot of downvotes or a negative response, there’s also a risk that commenting on that post will also get you downvotes too. That’s why the karma bomb strategy is so risky.

6. Use Creative Titles for Links

Reddit creates links according to the titles that are designed by the original poster. This means that you should think carefully about the headlines you’re choosing. Remember that the context you provide for the title will help to set up the tone of the discussion that follows. For Reddit, it’s a good idea to use humour in your titles where you can. Surprising and witty posts are often the ones that receive the most upvotes.

7. Post to Videos and Photos When You Can

Just like the users of any other social media platform in the world today, the people that frequent Reddit generally prefer visual content to written posts. This means that it’s worth exploring your opportunities with things like videos and images whenever you can. Try combining an informative and engaging title with a compelling visual to capture the interest of the people you’re talking to and inspire conversation.
Remember, the images you choose should be relevant to the title to avoid confusing your potential audience.