27th December, 2018 | Blog |

7 Optimisation Tips to Boost Your Online Sales

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Anyone who owns an online store wants to increase their sales and get as many repeat customers as possible. However, few people know which steps they need to take to generate significant profits. If you're one of the many digital companies struggling to get the most out of your online store, then it might be time to create your optimisation strategy.

While there are many ways that you can enhance your online store's performance, we've put together a list of just 7 ways to start gaining more sales as quickly as possible.

1. Use Better CTAs

Call to Action or CTA buttons are the part of your website that tell your customers what they should do next when they arrive on your product pages. A simple "Buy Now" button can work fine for some people, but it can also be a good idea to experiment with the language you use. For instance, "Get yours now" might be more appealing depending on your target audience.

Don't be afraid to experiment with the design of your CTA button too. Large, readable fonts and contrasting colours are often a good way to go.

2. Upgrade your Photos

No-one wants to see a bunch of blurry, unprofessional images when they're shopping for a product that they desperately need online. Make sure that your images look high-quality and sophisticated. Otherwise your audience simply won't trust that you're an authentic business. Though it might cost a little more to get a professional shot of each of the products you want to sell, the money will be worth it in the long term.

3. Make Sure Your Website Loads Quickly

When today's customers are ready to buy a product or service, they want to buy fast. This means that they can't afford to waste time waiting for your pages to load. What's more, if your website loads quickly around the "checkout" section, some customers will take this as a sign that your company can't be trusted. The slower your site is, the more conversions you'll lose. Cache your pages, clear out unwanted plugins, and invest in a good hosting provider to keep your content loading quickly.

4. Improve Site Navigation

Don't make your customers work hard to find the products they need on your eCommerce website. With a simple navigation system, you can ensure that customers can easily click to wherever they need to be within a matter of seconds. If your clients struggle to find what they need on your website, then they'll be more than happy to go to another company. If you're not sure how to boost your navigation yourself, consider reaching out to a professional. Remember, your navigation needs to work just as well on a smartphone or mobile device as it does on a desktop computer.

5. Improve Readability

Many of today's consumers prefer to shop on-the-go, which means that they need to be able to read your product descriptions and purchasing information on a much smaller screen. Choose a responsive design for your website that makes it easier for your customers to see what they're buying and remember to work with large font sizes and clear colour contrasts, so your clients aren't straining to figure out how much you charge for postage and packaging. One study found that increasing the font size on a software brand's website helped to decrease that company's bounce rate by 10%.

6. Use Keywords in your Product Descriptions

Your product descriptions are powerful parts of your eCommerce website. They can help you to inspire your customers and convince them to buy your products, as well as giving you a better chance of ranking on the search engine result pages. When you infuse your product descriptions with popular keywords, they're more likely to be picked up by engines like Google, meaning that you end up on the SERPs and in front of your target audience.

7. Use Social Proof

Finally, let your customers know that they're going to get a great experience on your site by sharing testimonials and reviews on your product pages and home page. Sometimes, customers just need a little extra push to convince them to convert. A glowing review about your incredible service is sure to tip the odds in your favour. Encourage your customers to leave reviews after they've received their purchase with follow-up emails and lead nurturing campaigns. You can also show badges on your site that inform your customers of your affiliations with other leading brands.

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