Deciding that it's time to start your own blog means that you'll have a few important decisions to make. One of the most critical questions on your list will be: which blogging platform should I be using? After all, there are plenty of people out there who insist that you have to build your blog on WordPress or Joomla to be taken seriously - but the truth is that there are actually many options.
There's no one-size-fits-all solution to choosing the perfect blog platform. Instead, you need to assess the blog you want to create and think about how you're going to establish your brand. The following tips could help you choose the ultimate blogging platform.
1. Decide What Kind of Blog You Want to Run
First and foremost, you'll need to ask yourself what the purpose of your blog is going to be. For instance, are you raising awareness for a cause that you're devoted to, or do you just want to get more attention for your business? Every blogging platform available online today comes with its own distinct personality.
For instance, Tumblr is more of a journal-style blog designed for individuals who want to get their thoughts heard. On the other hand, WordPress is a more serious solution for website developers who want to make an impact on a business audience.
2. Know Your Audience
Just as the type of blog you want to write will have an impact on the platform you should choose, the sort of audience you're trying to appeal to will also play an important part. For younger audiences, Tumblr is a great choice, as it's exceptionally popular with teenagers and up-and-coming artists.
However, if you're looking for a more sophisticated audience, then you might want to consider a blog hosted by WordPress, Joomla, or even Shopify instead. Make sure that the platform you choose comes with all the additional features you might need to delight and engage your audience.
3. How Much Control Do You Want?
Many blogging platforms simply supply their users with a range of theme options to choose from. The host site is then responsible for helping you to get your blog online and your domain ready. Of course, using pre-made websites can be quite restrictive - particularly if you're designing your blog for business purposes.
Alternatively, a blogging platform like WordPress offers much more creative freedom. While you might need a bit more tech know-how to excel on this platform, you can also create a much more exciting experience too.
4. Choose How Much You Want to Invest
It's true that sometimes you need to "spend" money if you want to make money. Of course, most companies would prefer to spend as little as possible on their blogging platform. There are plenty of channels out there that you can access for free, like Blogger and Tumblr, but these might not have the best impact on your audience if you're hoping to make money with your blog.
While paid blogging platforms can cost more, they also provide you with a host of additional features which can make you much more successful. WordPress blogs are free, but you will have to account for the additional expenses of third-party hosting and theme designs.
5. Is the CMS Easy to Use?
Even the most incredible blogging platform won't be worth much if you don't know how to use it to your advantage. The majority of blogging platforms come with a simple and effective content management system that allows you to add images, text, and other solutions into your blog without too much coding knowledge.
Most CMS systems come with basic features like the ability to change font size and adjust styling options, but if you want plenty of choices for customization, then you're going to need to look for a blogging platform that delivers.
6. Is It Well-Suited to Search Engines?
Finally, one of the biggest reasons why people choose to invest in blogs is that they're a great way to get attention on the organic search engine pages. However, if your blogging platform isn't designed to be optimized for search engines, then you're going to struggle to get your content seen by the right audience. Blogging platforms that aren't search engine friendly are missing a key component of what makes a blog so profitable and valuable.
If you're thinking of using your blog for business purposes, or you simply want to make sure that the right people get to read whatever you have to say, then double check that your blogging platform can be SEO enhanced from day one.