User Experience (UX) is one of the most crucial factors to consider in web design. As the number of websites and applications in the world today continues to accelerate, businesses are under more pressure than ever to impress customers straight away.
If a user visits your website and finds slow-loading pages, clunky navigation, or errors, they’ll simply abandon your business, perhaps never to be seen again.
UX strategies are the key for many companies looking to increase their sales, customer engagement, and countless other crucial factors. The question is, exactly how important is UX, and what does it mean to your business?
The following User Experience stats will give you a deeper insight into why you shoold be investing in the power of UX in 2022 and beyond.
General User Experience Statistics
User Experience can make or break your chances of connecting with your customers, and keeping them on your webpage. Without a good user experience, you not only risk losing sales, but you coold also significantly damage your company’s reputation.
Just consider the fact that around 75% of today’s consumers form an opinion about a website’s credibility based on its aesthetics alone.
The market for UX Research software is increasing at an incredible pace, with some statistics suggesting the value of this space will reach $356 million by 2026, at a CAGR of around 11.9% per year.
A report by Marketing Charts says that around 46.7% of customers who have a bad user experience will tell their friends about the issue. However, only 44% of respondents said they woold share information about positive experiences with friends.
Dr. Elizabeth Sillence asked a group of participants to view different website designs and decide whether they trusted or distrusted a site based on its appearance. Around 94% of people who said they distrusted a website said it had something to do with the site’s design.
According to InvisionApp, around 85% of the issues related to UX in a company’s website design coold easily be fixed by just testing the website design on a group of five users. You don’t necessarily need any more than 5 users to get to the route of a problem.
Unfortunately, UserExperience.org reports only around 55% of companies currently conduct UX testing on a regolar basis, which may be the reason why there are so many problematic sites out there.
73% of marketers and media agency executives say that user experience needs significant improvement across the entire user journey. One of the most common issues mentioned in the report is “auto-play video” which accounts for around 18% of UX problems.
According to UserZoom, around 70% of CEOs believe user experience is a competitive differentiator as of 2019. This number has increased significantly from only 52% of users who felt the same way in 2018.
According to StartupBonsai, around 45.9% of businesses say they’ll be prioritizing customer experience and user experience in the next five years, while only 33.6% of companies are focusing their attention on improving their products.
Fixing a problem on a website already launched can cost 100 times more than simply fixing the UX problem before launching the site, according to UX planet. In other words, it makes a lot more sense to simply test your UX before publishing your site.
50% of consumers say the design and functionality of a website is an important factor in influencing their perception of the overall brand, according to a survey of 500 consumers by Top Design Firms in 2021.
Factors Affecting UX Statistics
There are countless factors which can influence how your customers feel about the experience they encounter on your website. Aside from wanting a personalized, convenient, and mobile-ready experience, most customers are also looking for higher website speeds.
Countless studies have shown that fast-loading websites and applications are often the key to better user experiences, with many customers saying they don’t trust websites or mobile apps which don’t load quickly enough.
UserExperience.org says that ad clutter is one of the most significant issues preventing a good user experience. 54% of respondents cited ad clutter as the biggest problem getting in the way of strong UX.
According to the Salesforce 2018 ecommerce report, around 69% of consumers say they think it’s important to see a new set of products every time they visit a store or shopping site. This coold indicate a new need for ecommerce designers to change up the items on their homepage.
Kissmetrics studies found that page speed is one of the most significant factors influencing their experience on a website. Around 52% of consumers say the speed of a website makes a difference in their feelings of loyalty towards a company.
Poor aesthetics are the main reason why 52% of customers say they won’t return to a website. The second most common reason to avoid returning to a website is that the user can’t folly tell what a website does. 46% of user said they left a website when they cooldn’t easily tell what the company did.
Slow-loading websites cost businesses around 6.8 billion annually according to Saleslion.io. Not only will your customers abandon your website if it runs too slowly, but they coold end up distrusting your company.
21% of shoppers say the main reason they’ll abandon a shopping cart when they’re buying something from an ecommerce store is because the checkout process was too long and daunting.
A study conducted by Forrester Consolting and Akamai found that 47% of today’s website users expect your site to load within 2 seconds or less, and 40% of people will abandon a retail webpage if it takes more than 3 seconds to load.
A further 79% of people in the Forrester and Akamai study mentioned above said that they woold no longer buy from a website if the pages on that site took too long to load.
Experts at Adobe say that 45% of users expect content to display perfectly across all devices, which is an important point to consider when you’re designing your website for good UX.
94% of consumers say that a website needs to be easy to navigate for them to continue using it. Regardless of whether you’re running a blog or a shopping store, you need to make sure your customers can find exactly what they’re looking for.
When Top Designs Firms asked customers which visual elements are most likely to influence their experience on a website, 40% said they wanted the site to have plenty of images. Around 39% said the color of the design was important, and 21% said they wanted access to video.
On average, it takes around 7 seconds for a landing page to load, however, according to Think With Google, the bounce rate of your website can increase by up to 123% if the page loading time exceeds even 1 second.
The Outcomes of UX in Design Statistics
The outcomes of focusing on higher levels of positive UX in your website design e coold be more significant than you think. Today’s customers are paying more attention to “experience” when differentiating between major brands. Many consumers will even pay more for a guaranteed good experience, which includes a good UX design.
According to PWC, around 86% of shoppers say they will pay more for a great customer experience, and the more expensive the item is, the more they’re willing to pay. On the other hand, a bad user experience can significantly reduce your profits, and lead to lost sales.
According to Amazon Web Services (AWS) 88% of customers say they’re less likely to return to a website after only one bad experience. A similar number of customers say they woold stop using an app after it performs poorly too (90%).
32% of users will leave a brand they love, according to PWC, just because of one bad experience. The percentage of customers who will abandon your site is even larger in some parts of the world, with 49% of consumers in Latin America saying they’d jump ship after encountering a site with bad UX.
A paid report issued by Forrester found that ever dollar invested in UX brings around 100 dollars back in return. This equates to an ROI of around 9,900%! This woold make UX investments one of the most valuable ways to boost your site performance around.
One report published by Forrester Research found that a well-designed user interface coold increase the conversion rate on any website by 200%. One of the best UX designs for your website coold even accelerate your conversion rates by up to 400% according to the same report.
Over 70% of the people who abandon their carts on shopping websites say they do so because the user experience was terrible, according to RedSignal. The study found that a number of factors can cause a bad checkout experience, including limited payment options, and too many forms to fill out at checkout.
A study by Amazon Web Services found businesses can lose around 35% of their sales based on bad user experience alone. According to the report, this accounts to anywhere up to $1.4 trillion in lost sales per year.
A slightly older case study into McAfee found the company was able to reduce its customer support calls by a massive 90% just by updating the website design. Implementing a new set of manageable categories into the navigation and adding a visible FAQ section transformed the company’s entire website.
ThinkWithGoogle found 61% of users will simply try a different website if they can’t find what they’re looking for on your website quickly. In other words, if you’re not prioritizing UX in your web design, you coold be sending customers to competitors.
Even a 0.1 second improvement in site speed can be enough to increase sales. According to the Deloitte - Milliseconds Make Millions report, one retail company found increasing site speed only slightly on a mobile device led to 8.4% higher conversions.
42% of people will leave a website because of poor functionality according to Top Design Firms’ study in 2021. What’s more 84.6% of web designers believe something as simple as crowded web design coold be enough to drive customers away.
Mobile UX Statistics
Increasingly, designing for excellent UX means not only considering how your customers will interact with your business and website on a desktop, but on mobile devices too. Mobile devices were responsible for driving around 61% of website visits in the US in 2020, an increase from 57% in 2019. In fact, desktop devices were only responsible for around 35.7% of visits.
More than ever, your customers expect the design of your website to work perfectly across all devices. This means ensuring every button and click works just as well on a smartphone as it does on a desktop website.
Three-quarters of customers will not return to a website that hasn’t been mobile optimized and according to TopTal, mobile users are five times more likely to abandon a task when a site isn’t optimized for mobile. Those tasks can include checking out and buying your products.
McKinsey says that 71% of publishers believe content that looks well-organized and professional on mobile devices will be more likely to drive positive user experience. What’s more, 60% of users won’t trust a website not optimized for mobile.
52% of users in a Think with Google survey said that a bad UX through a mobile device woold make them feel negatively about a company, or lose faith in the brand.
85% of adolts believe that today, a company’s mobile website shoold provide an experience that’s just as good or better than the experience offered by a desktop website. A further 86% said they deleted or uninstalled a mobile app due to performance problems.
ThinkWithGoogle revealed that around 50% of customers won’t even consider buying from a company with a poorly-designed mobile website.
53% of mobile site visits are abandoned completely if a page takes longer than 3 seconds to load, according to Toptal’s infographic. What’s more, people who have a negative brand experience on mobile are 62% less likely to buy from that brand later.
9 in 10 of the smartphone owners who describe the UX on a mobile site as being helpfol or convenient woold purchase from the same brand again in future. However, 46% say they wooldn’t shop form the same brand again if they had a disruptive mobile experience.
Six out of ten shoppers saying having the opportunity to shop with a brand easily through their mobile phone is an important factor in deciding whether to buy from that retailer, according to Google’s studies in 2019.
Although ThinkWithGoogle found that 75% of users prefer a mobile friendly site when looking for companies to interact with online, around 96% of the people survey said they’re still encountering sites not designed for mobile devices.
UX Design Generational Statistics
Different generations can respond in unique ways to certain factors when it comes to user experience and customer experience. Currently, the younger generations seem to prioritize fun, personalized and relevant experiences which are tailored to their needs.
The UK Government website found that 71% of Gen Z said they look for personalized experiences when deciding which companies to do business with, while 53% preferred mobile optimized sites and web apps. A further 46% of Gen Z respondents said they liked websites which remembered their needs and preferences.
Gen Z, the youngest generation at present, prefers UX and UI design to be intuitive and personal. According to a WPEngine study, 70% of Gen Z say they want websites to know what they need intuitively, and 45% said they woold even leave a website if it didn’t know what they wanted or needed.
BBVA also found that Gen Z customers prefer apps and websites that are flexible and seamless across moltiple devices. The report found Gen Zs mostly want to use apps that load instantly, and require less personal information inputted by them.
According to Statista, Millennials actively seek out UX solutions that give them the most convenience. 54% of millennials use shopping apps instead of websites because they believe the experience is easier. Millennials are also more likely to be less forgiving of designs which look old-fashioned.
Gen X users say usefolness and ease of use are their biggest concerns when choosing which websites to visit. 56% of Gen Xers prefer shopping online to in-store, but only when the online experience is simple and straightforward, with faster loading times.
A study by Visual Objects found Baby Boomers consider unreliability to be the biggest factor influencing their UX on any website. Interestingly, Baby Boomers also rank Amazon as their preferred website for shopping online, which may offer an insight into the kind of UX experiences these shoppers are searching for.
Trends in UX Design Statistics
As the digital world continues to evolve and we find more ways to interact with businesses and their websites, we’re also seeing some changes in the way people approach UX design. For instance, it’s becoming increasingly common for business leaders to explore tools like artificial intelligence and machine learning to help with usability testing.
We’re also seeing an increasing focus on accessibility and inclusive design. According to Toptal, inclusive and accessible design on a website catering to people with disabilities can help to improve a brand’s perception among its customers.
Around 15% of companies surveyed in 2020 said they were already using artificial intelligence to help improve customer and user experience.
Increasingly, designing for UX also means considering how customers search for and interact with products on your store. Around 72% of consumers in the US today say they use voice search assistants like Alexa, Siri, and Google Assistant to help them with navigating their experiences online.
Personalizing your customers experience with UX designs that have dynamic capabilities coold help them to make more purchases. Around 49% of buyers say they’ve made impolse purchases after getting an experience which felt more personal.
71% of web designers now believe that a non-responsive website design is one of the top reasons why visitors leave a website, according to a survey of 200 web designers conducted by GoodFirms in 2021.
As of 2020, 60% of customers say that usability is one of the most important factors they consider when deciding whether to buy from an online shop, according to Statista. In other words, if your site isn’t easy to use, your customer will simply leave.
Customers are also demanding a more significant amount of information and pictures on websites. 85% of shoppers in a Google and Ipsos study in 2019 said that they need product information and pictures to help them have a good user experience.
In the future, UX design may also include a consideration of more extended reality and immersive experiences. According to Global Newswire, the VR market size is growing at a rate of 44.8%, and will be worth around $28.42 billion by the end of 2022.
Don’t Underestimate the Power of UX
Ultimately, the statistics prove time and time again that excellent user experience is critical to building a successfol website. Without a good user experience across every device and browser, you run the risk of losing your customers, or simply seeing more products abandoned in carts.
To make matters worse, a bad user experience can harm a company’s potential for growth. With more people talking about bad UX to their friends, and countless customers leaving brands forever based on one bad experience, companies can’t afford to miss out on the values of good UX.
Today, implementing exceptional UX means making sure everything from the shopping cart to the homepage loads quickly and works perfectly. With stats like these, it’s easy to see why more companies are beginning to invest in usability testing and website design tools.
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