4th August, 2013 | Articles |

E-Commerce Builders and the Three big S’s to Consider

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E-commerce has gradually transformed the way people around the world purchase and sell products of all types. The Internet makes it possible for anyone to quickly find and purchase anything they may need or want without having to leave the comfort of their homes. What's more, vendors can reach potential customers all over the world and without the need to incur expenses through physical locations. Naturally, e-commerce also makes it possible to sell/ purchase digital media like downloadable software, movies, music, and so on. With the absence of physical products, delivery is instant.

The top e-commerce builders of today take all of these factors and more into account. Designed to accommodate both downloadable and physical products, many builders offer the option to run promotions, offer perks and loyalty programmes; flat rate shipping and discounts. In order to ensure the online market place is safe for both sellers and customers, e-commerce builders also offer state-of-the-art payment security and site protection facilities.

Finding a suitable E-Commerce Builder

Choosing the right e-commerce builder to suit your online shop should be predominantly based on the three big S's of successful e-commerce. Sticking to these simple factors will put users on the right track to launching a successful online store.

Big S #1 - Storage Space

Some builders cap both storage space and bandwidth allowances. It is therefore necessary to find the one that offers the right amount of both to accommodate the required inventory space and potential traffic to suit your business.

Big S #2 - Safety Protocols

It is vital to select a builder that offers SSL (Secure Socket Layer) encryption and fraud protection. Anything less will put both you and your customers at risk of all types of cyber crime. SSL encryption ensures online payments can be made securely and is without the shadow of doubt THE must-have for e-commerce sites of all descriptions.

Big S #3 - Site Design

E-commerce solutions must have user-friendly interfaces. All tool functions must be clear and make it easy for users to select the options they require. Top site builders usually make it easy to create online stores, and good customer support can make a world of difference. Extensive FAQ sections also help tremendously.

The needs of customers also need to be considered carefully. This includes provision of well-designed filters and menus, sorting options and, of course, suitable shopping baskets and payment options. The display needs to be clean, pleasing to customers' eyes, uncluttered and easy to navigate. In short, it is essential to make shopping a pleasant experience, as customers will otherwise simply leave without buying a thing.

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