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14th November, 2012 | Articles |

Web hosting: The beginners guide

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At first, web hosting might seem like an impossible task, but with a slight learning curve, anyone can do it. The first step to obtaining your goal as a web host is to choose a domain name. A domain name is an individual unique address that is used to access your web site (i.e. stufftobuy.com). You will need to register it, so to make sure that it hasn't already been taken and so that it won't be taken (kind of like a patent, but short term; for as long as you own it). When figuring out what domain name to have, you should make sure that it's something that is easy to remember, so that visitors can find your site easily and return often. Once you have your online identity (domain name) registered, you are ready for step two. Creating your website

The next step of the web hosting process is to create your web site. When creating your web site, try giving it an inviting feel. Depending on the use of your site will determine how you will set it up. If it will be a commerce site where people buy products from you, you should set everything up in an easy to navigate way. For instance, take a look at other ecommerce web sites and try to take a little from the top sites. The best thing to do is make things similar, so that customers of other sites are already familiar with the set up. If you are having a hard time creating a web site or need new ideas, try hiring a web design firm. Choosing your web hosting

Step three of the web hosting process is to choose a host and server for your site. Finding the one that best represents your site and budget are key. It is important to conduct tons of research before deciding to go with one. You may find that it is a little difficult to choose. Read reviews of the different hosts you are researching. There are many out there, so the problem isn't with finding them, it's with finding the right one for you and your site. Publishing your website

During step four, you will upload your files to the web site you have created. You will need to upload text, image files and web page to the server. Most sites will need an FTP program to do all of this (makes it very simple to do). The FTP program uploads everything to the server with great ease to you. Once the text, images and page are all uploaded, web surfers who enter your site will be able to access them. Now you have successfully set up your site and is now up and running. Promoting your website

But that isn't the end of it. It is important to bring traffic to your site. How? Through promotion. Not only are regular advertising essential (depending on your site), but it is also necessary to learn internet marketing strategies. Such strategies include registering your web site with search engines like Yahoo! and Google. You will then need to make sure that the text content on your site is search engine optimized; meaning keywords are used to help find your site. If your web site sells automobiles, the text on your site should pertain to relevant keywords, such as car, cars, auto, vehicle, new car, used car, etc. This way when people type these keywords into search engines, they will find your web site.

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